Online advertising is a marketing strategy that is done using the internet as a means of reaching to more people and target delivery marketing messages to the right customers. There has been an increased growth of online advertising since the early 90’s which has turned into a usual for small and large business.

online advertising

This is also the use of the internet as an advertising medium, where promotion messages appear on a computer screen. One of the major importance of online advertisement is the quick promotion of product information without geographic boundary limits.

User’s views online advertisements, as an unwanted distraction with few benefits and have increasingly turned to AD BLOCKING for a variety of reasons. Many common online advertising practices are controversial and increasing subject to regulation.

Advantages Of Online Advertising

Let’s take a look at some advantages of online advertising. The advantages of online advertising cannot be highly overrated. But we will look at a few reasons why you should go into online advertising

  1. GIVES INSIGHT:

You will know exactly which ads brought in the highest number of qualifying leads. You can identify your channels “ad loopy and ad locations”. The matrice available with online advertising allows you to see the exact cost of acquiring and converting a customer.

  1. Target:

Do you know the profit of your perfect customers? Online advertising gives you the ability to target and re-target the ideal prospector. You have the ability to target a population ensuring your messages are in front of the right people and at the right time.

  1. Creativity:

Your ability to target goes beyond reaching the right customers. There are common misconceptions that online ads are of poor quality. You can use flash and in-banner. Video ads can increase brand recognition and highlight your competitive edge. A well-designed banner ad can turn your digital campaign from good to great.

  1. Good brand awareness:

Online advertising can be used to drive traffic to your site and build brand awareness. The effectively targeted campaign can create brand influences and reach a large audience display, enables brands to focus on their ideal audience and create messages that improve both recall and engagement.

  1. Cost-effectiveness:

Digital campaigns have greater transparency, allowing you to adjust your cost easily based on performance. It is highly cost-effective for members; rates are basically set through a combination of ad size and location performance and demand.

Disadvantages Of Online Advertising

No matter how good a thing is there is always a bad side to it. Now let’s look at some disadvantages of online advertising u need to know before going into it.

  1. Receptiveness:

Although  a lot of  customers object to viewing ads on the website they visit , others either ignore or refuse to click on them because these ads appear in such a way that the viewer may not expect to see commercial messages on a news or information sites so the customer can see it as nuisance rather than added value.

  1. PRIVACY CONCERNS:

If you are online advertiser then you should be highly concerned about the privacy policy, you need to know that even though your commercial messages appear on websites instead of in prints, or on broadcast media, your ads must comply with applicable laws that regulate truthfulness disclosure, claims from unhappy customers and other regulations.

  1. CUSTOMERS GET DISTRACTED :

When a user visits a website, they typically have a goal in mind. Whether it be to catch up on the latest news and events, hook up with friends, download music etc. Most websites present customers with varieties of options that can easily distract them from your online advertisement

If you are still hesitating about advertising online, then you should really think again because you are missing out on all the benefits that online advertisement offers.

Below are some reasons you should consider online advertisement.
  • Instant information.
  • Advertise to your ideal customers
  • You can show your creative side.
  • You can increase your brand recognition
  • You can customize your audience
  • Online Ads are affordable compared to print or television ads
  • Ease of access
  • You will have knowledge of the user’s response.

So if you think your company can stop online advertising, think again. Online advertising is essential for a successful business today. So make the right choice on time.

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